Categories

Pull up a chair and join John Common, CEO and Founder of Intelligent Demand, as he talks shop with other expert B2B growth practitioners, senior executives, thought leaders and authors. John and his guests dig far below surface jargon to explore complex realities that GTM executives face in their high stakes roles. Theory meets practice in these candid conversations about go-to-market strategy, integrated growth, connecting brand to demand to sales; how to unlock innovation ROI with technology and better practices; and how to lead effectively and stay sane through all of the complexity. Each episode of Theory+Practice is an growth toolkit for B2B growth executives. You’ll be informed and inspired with peer stories, expert insights, and new ways to unlock growth performance. Find out if, how, and why you’re on the right track as a growth leader.

Anne-Marie, Director People Operations at Intelligent Demand has open and honest conversations with leaders, subject matter experts, and fellow teammates about the things that make people and organizations grow. She and her guests talk truthfully about purpose, culture, community, connection, employee experience, diversity and inclusion, productivity, learning and development, career progression, virtual work, and work+life integration. These episodes uncover new, better ways to make our work and culture more meaningful, more sustainable, and more impactful.

Pull up a chair and join John Common, CEO and Founder of Intelligent Demand, as he talks shop with other expert B2B growth practitioners, senior executives, thought leaders and authors. John and his guests dig far below surface jargon to explore complex realities that GTM executives face in their high-stakes roles. Theory meets practice in these candid conversations about go-to-market strategy, integrated growth, connecting brand to demand to sales; how to unlock innovation ROI with technology and better practices; and how to lead effectively and stay sane through all of the complexity.

Anne-Marie, Director of People Operations at Intelligent Demand has open and honest conversations with leaders, subject matter experts, and fellow teammates about the things that make people and organizations grow. She and her guests talk truthfully about purpose, culture, community, connection, employee experience, diversity and inclusion, productivity, learning and development, career progression, virtual work, and work+life integration.

Aaron Owens, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology/revops; paid media; digital/web; messaging, brand, creative and content; sales development; events/field marketing; product marketing; research and insights; and project management. These experts dive deep into the what and the how of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches. Every episode of Expert Deep Dives is like a locker room chalk talk at half time with an expert practitioners. Growth leaders across brand, demand, SDR, sales, customer success and product will , sales that will educate, inspire and fire up your growth leaders and their teams to up their game.

Aaron Owens, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology/revops; paid media; digital/web; messaging, brand, creative and content; sales development; events/field marketing; product marketing; research and insights; and project management. These experts dive deep into the what and the how of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches. Every episode of Expert Deep Dives is like a locker room chalk talk at half time with an expert practitioners. Growth leaders across brand, demand, SDR, sales, customer success and product will , sales that will educate, inspire and fire up your growth leaders and their teams to up their game.