Let’s Redefine B2B Growth.
Welcome to Growth Driver, the show for B2B CMOs, CROs, VPs, and Directors ready to lead growth at their companies. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth.
If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.
New to the podcast?
Sept. 17, 2024
Highlights & Hot Takes: Season 1
Season 1 of Growth Driver was packed with insightful conversations with some of the brightest minds in B2B, and we’re just getting started. Starting in season 2, we're launching an all new type of Growth Driver episode featuring Expert Deep Dives with Aaron Owens, head of Growth Consulting at Intelligent Demand. Aaron is a growth expert with over 20 years starting companies, leading sales and marketing teams, and advising the fastest-growing companies across industries. Every episode of Expert D
Nov. 12, 2024
The Best of Theory & Practice
Theory & Practice, a special subseries within the Growth Driver podcast, is where John Common, CEO of Intelligent Demand, cuts through surface-level strategies and explores what truly drives B2B growth. Season 1 brought insights that challenged assumptions and transformed growth into more than just a metric—here are some of the standout moments! From John Common’s advice to have the CMO, CRO, CEO, and CFO at the table for strategic planning to breaking down real growth goals, every episode chall
Sept. 19, 2024
Behind the Numbers: Human Moments of B2B Growth in Season 1
Season one of Growth Driver took listeners behind the scenes of B2B growth, where industry leaders candidly shared their experiences, wisdom, and human moments that shaped their journeys. In this special trailer, we’re revisiting some of the most impactful insights on leadership, mentorship, and the real-life challenges that come with driving growth. From the weight that senior leaders carry on their shoulders to the unexpected, relatable "toothbrush moments" of self-reflection, these episodes r
Recent Episodes
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Aug. 12, 2025
Beyond the Buzz: Building an AI‑First Operating Model with Paul Gottsegen
It’s time to go beyond the AI-hype and dig into what it really is: an inflection point reshaping the foundations of how we work, compete, and create value. “Inflection point” is a term that gets throw around a lot, just like AI. But today we’re here to unpack it’s current trajectory, the undeniable transformation still to come, and how AI is moving from niche academic pursuit to a force that will touch every industry, role, and operating model. AI is poised to create new winners and losers faste
32
June 3, 2025
Marketing Org Transformation: How to Build a Future-Proof Operating Model with Jen Ross
How do you redesign your marketing operating model to align with modern growth strategies—without blowing up your team or budget? In this episode of Growth Driver, we dive deep into one of the most overlooked yet mission-critical challenges facing B2B marketing and revenue leaders: marketing org transformation. Host John Common and guest Jen Ross examine why even the most hard-working and well-intentioned marketing teams are falling short—not because of effort, but because their org model wasn’t
31
March 11, 2025
How to Go From RevOps Curious to RevOps Capable with Evan Liang
The reality for most B2B organizations is that go-to-market teams—marketing, sales, customer success—are still operating in silos, creating inefficiencies that hurt pipeline conversion and customer experience. RevOps is the unlock. Today we’re digging into how RevOps has become the critical, behind-the-scenes growth driver for today’s B2B enterprises. When executed well, it transforms disconnected technology, data, and processes into a well-orchestrated system that ensures the right signals reac
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Jan. 28, 2025
From Launch to Lifetime Value: Rethinking Product Marketing with Sam Melnick
How can B2B organizations transform product marketing into a strategic driver for go-to-market success? Some companies have already cracked this code and realized that product marketing is no longer a handoff function—it’s the connective tissue aligning product, sales, marketing, and customer success. In this episode, we dig into the critical relationship between product marketing and a precise ICP, how to effectively align product offerings with customer needs, and optimize for pipeline generat
29
Jan. 14, 2025
The Financial Impact of Empathetic Leadership with Helen Fanucci
When companies feel the pressure to hit revenue growth goals, leadership often finds itself at a crossroads: deliver short-term results or focus on building long-term team trust and accountability. But what if the two aren’t at odds? In today’s world of hybrid work, top talent has endless opportunities—and keeping them engaged, productive, and motivated requires more than quotas and KPIs. It requires leadership that blends accountability with empathy. Consistent, empathetic leadership isn’t abou
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Dec. 31, 2024
Redefining Enterprise Sales Enablement with Mike Lempko
Sales enablement has long been a buzzword in B2B, but how can organizations truly transform this concept into a strategic advantage? For companies navigating complex, multi-dimensional markets, the challenge of aligning sales and marketing efforts is especially difficult. In this conversation, we explore how marketing can partner with sales in meaningful, measurable ways. From integrating first- and third-party data to effectively translating that data into actionable sales insights, we’re diggi
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