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Episodes

Pull up a chair and join John Common, CEO and Founder of Intelligent Demand, as he talks shop with other expert B2B growth practitioners, senior executives, thought leaders and authors. John and his guests dig far below surface jargon to explore complex realities that GTM executives face in their high-stakes roles. Theory meets practice in these candid conversations about go-to-market strategy, integrated growth, connecting brand to demand to sales; how to unlock innovation ROI with technology and better practices; and how to lead effectively and stay sane through all of the complexity.
May 14, 2024

How to Operationalize Positioning and Messaging with April Dunford

What makes or breaks a B2B growth strategy? The pivotal roles of understanding your ideal customer, aligning your product to their needs, and crafting positioning and messaging that not only attracts but wins and retains thos...

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April 9, 2024

Aligned or Blind? Ask Your Customers with John Arnold

In the race towards modernizing go-to-market strategies, B2B firms often lose sight of what truly propels growth–the customer. If you've nodded in agreement to buyers’ behavior shifts, the tangle of tech consolidation to driv...

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March 5, 2024

How B2B Buyer Behavior Has Changed with Kerry Cunningham

The way today's B2B buyers are actually buying has changed dramatically in the last few years, leaving many B2B companies with out of date and out of sync go-to-market strategies. The good news is we finally have the research...

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Feb. 27, 2024

Aligning Sales and Marketing Leaders in 2024 with Dan Gottlieb

Before the pivot into efficient growth, and even before AI, the field of B2B sales has been seriously transformed in the last few years. B2B buying behavior has shifted, away from meeting with sellers and toward anonymity. Th...

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Feb. 13, 2024

The Path to CMO: Insights and Advice from Aaron Ballew

Stories of ascent and success don't get more compelling than those penned in the high-stakes environment of the Chief Marketing Officer (CMO). We’re taking an honest look at the path to becoming a B2B CMO, followed by a deep ...

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Feb. 6, 2024

Shop Talk: Modern B2B and GTM with Scott Albro

Why should businesses shift focus from the old 'growth at all costs' playbook to the more nuanced approach of 'efficient growth'? What's the lowdown on leveraging technology, data, and AI to supercharge your B2B sales and mar...

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Jan. 19, 2024

B2B Growth: Old Playbook vs. New Playbook with Jon Miller

Everyone is talking about how the Old B2B Growth Playbook isn’t working any more and it’s time to learn a smarter, more efficient New B2B Growth Playbook. We see and feel it. We’re living it. But What are the real …

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Dec. 19, 2023

The True Role of a CRO in Modern B2B with Lane Brannan

There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth. In this …

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Dec. 19, 2023

5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg

The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s …

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Dec. 19, 2023

Meet the Host: John Common

Meet John Common, one of the hosts of Growth Driver! A career-long B2B growth and GTM executive, over the past 25 years John has worked with 100s of B2B GTM teams across a range of industries. Today, John is the …

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