THEORY & PRACTICE with John Common
Pull up a chair and join John Common, CEO and Founder of Intelligent Demand, as he talks shop with other expert B2B growth practitioners, senior executives, thought leaders and authors. John and his guests dig far below surface jargon to explore complex realities that GTM executives face in their high-stakes roles. Theory meets practice in these candid conversations about go-to-market strategy, integrated growth, connecting brand to demand to sales; how to unlock innovation ROI with technology and better practices; and how to lead effectively and stay sane through all of the complexity.
Topics we’ll cover:
- Expert growth practitioner war stories and case study reviews plus interviews with analysts, authors and thought leaders in B2B growth
- Expert guidance on GTM Motions: PLG, SLG, community-led, and partner-led growth, and techniques to align your GTM strategy and execute growth plays that accelerate growth and ROI
- Best practices for piloting, scaling, and refining ABM/ABX, demand generation, and sales enablement and comprehensive B2B GTM insights: trends, research, benchmarks, and actionable templates
PEOPLE & PURPOSE with Anne-Marie Coughlin
Anne-Marie, Director of People Operations at Intelligent Demand has open and honest conversations with leaders, subject matter experts, and fellow teammates about the things that make people and organizations grow. She and her guests talk truthfully about purpose, culture, community, connection, employee experience, diversity and inclusion, productivity, learning and development, career progression, virtual work, and work+life integration.
Topics we’ll cover:
- Finding and making meaning at work and in life
- Leadership, management & career progression
- Culture, values, virtual/hybrid work
- Recruiting, learning, training and development
- Diversity, equity, belonging and inclusion