Host: Aaron Owens Episodes
Aaron Owens, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology/revops; paid media; digital/web; messaging, brand, creative and content; sales development; events/field marketing; product marketing; research and insights; and project management. These experts dive deep into the what and the how of their jobs and share pragmatic, executable better practices, templates, and advice from the trenches.
Every episode of Expert Deep Dives is like a locker room chalk talk at half time with an expert practitioners. Growth leaders across brand, demand, SDR, sales, customer success and product will , sales that will educate, inspire and fire up your growth leaders and their teams to up their game.
Every episode of Expert Deep Dives is like a locker room chalk talk at half time with an expert practitioners. Growth leaders across brand, demand, SDR, sales, customer success and product will , sales that will educate, inspire and fire up your growth leaders and their teams to up their game.
28
Dec. 31, 2024
Redefining Enterprise Sales Enablement with Mike Lempko
Sales enablement has long been a buzzword in B2B, but how can organizations truly transform this concept into a strategic advantage? For companies navigating complex, multi-dimensional markets, the challenge of aligning sales and marketing efforts is especially difficult. In this conversation, we explore how marketing can partner with sales in meaningful, measurable ways. From integrating first- and third-party data to effectively translating that data into actionable sales insights, we’re di...
Guest: Mike Lempko
20
Oct. 1, 2024
How Top Enterprises Target Best Fit Accounts with Jeff Ha
An Ideal Client Profile (ICP) and Target Account Lists (TAL) are nothing new in B2B. Yet, what data to leverage–and when–is something many organizations have struggled to operationalize, leading to wasted resources and lagging efficiency. That’s why we’re breaking down the steps to build a precise ICP and TAL using firmographics, technographics, and exegraphics–and where intent signals, event triggers, and segmentation should be part of the process. Sit down with Aaron and Jeff Ha, Chief G...
Guest: Jeff Ha
18
Sept. 24, 2024
Meet the Host: Aaron Owens
Welcome to the all new series on Growth Driver, Expert Deep Dives, with Aaron Owens. Aaron, Head of Growth Consulting at Intelligent Demand, pulls back the curtain to get deep and detailed in these interviews with real deal experts across all of the practice areas of modern B2B revenue growth: technology and Revenue Operations; paid media; digital experiences and web best practices; messaging, positioning, brand, creative and content; sales development; events and field marketing; product mar...
Sept. 17, 2024
Highlights & Hot Takes: Season 1
Season 1 of Growth Driver was packed with insightful conversations with some of the brightest minds in B2B, and we’re just getting started. Starting in season 2, we're launching an all new type of Growth Driver episode featuring Expert Deep Dives with Aaron Owens, head of Growth Consulting at Intelligent Demand. Aaron is a growth expert with over 20 years starting companies, leading sales and marketing teams, and advising the fastest-growing companies across industries. Every episode of Exper...