April Dunford

What makes or breaks a B2B growth strategy? The pivotal roles of understanding your ideal customer, aligning your product to their needs, and crafting positioning and messaging that not only attracts but wins and retains those very customers. This trifecta can significantly reduce missed revenue, minimize wasted go-to-market spend, and alleviate professional suffering. But these elements cannot merely exist in theory, confined to a PowerPoint presentation or trapped in the mind of a single vi...