To really understand engagement in your market, sales and marketing need to align on top of funnel data. One organization = one funnel. Lane Brannan, EVP and GM at Pax8, joined us on Growth Driver to talk about the true role of a modern CRO in today's B2B landscape. Check…
There’s a lot of confusion around the role of a CRO. But when it's done well and in the right organization, it’s a powerful force for aligned GTM, and for integrated growth—two things that are really hard to get right but make a huge impact when you do. Today, we’re…
The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make…
The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make…
There’s a lot of confusion around the role of a CRO. But when it's done well and in the right organization, it’s a powerful force for aligned GTM, and for integrated growth—two things that are really hard to get right but make a huge impact when you do. Today, we’re…
Welcome to Growth Driver, the go-to content community for B2B CMOs, CROs, VPs, and Directors at growth-focused companies. In this episode, you’ll learn why we started Growth Driver and what we want you to get out of it. Because we know that B2B growth needs an intervention, but no one…
Meet John Common, host of Growth Driver and CEO and founder of Intelligent Demand. In John’s episodes, he talks shop with other expert B2B growth practitioners, senior executives, thought leaders and authors. In this episode, you’ll get to know John and get a sneak peek into what he and his…
Meet Mike Swainey, host of Growth Driver and VP of Growth Consulting at Intelligent Demand. In his episodes, Mike pulls back the curtain to get deep and detailed in interviews with real deal experts across all of the key capabilities of modern B2B revenue growth—across key industries. In this episode,…
Meet Anne-Marie Coughlin, host of Growth Driver and Director of People Operations at Intelligent Demand. In Anne-Marie’s episodes she is joined by subject matter experts, leaders, and fellow teammates for open and honest conversations about the things that make people and organizations grow. In this episode, you’ll get to know…