🚫 Technology alone won’t solve your sales performance gap.
Even with massive tech investments, the gap between top-performing sales reps and the rest hasn’t budged. Why? Because software can’t replace the processes, discipline, and alignment that real revenue growth requires.
What organizations truly need is a function that:
✅ Codifies and distributes best practices
✅ Enforces clean, reliable data
✅ Champions a single source of truth between Sales and Marketing
That function is Revenue Operations.
When RevOps is empowered to do its job, more reps hit quota—not because of another tool, but because of better systems and cross-functional alignment.
🎧 Hear the full conversation with Evan Liang on the Growth Driver podcast.
https://www.growthdrivershow.com/how-to-go-from-revops-curious-to-revops-capable-with-evan-liang/
#RevOps #B2BSales #RevenueGrowth #SalesEnablement #GrowthDriver #GoToMarket #B2BMarketing #LeadHandoff #MarketingAndSalesAlignment
Evan Liang is the Co-founder and CEO of LeanData. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures. Evan is often credited with pioneering revenue operations.
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to learn more about how they can help your organization hit its growth goals.
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