Theory + Practice Episodes
Pull up a chair and join John Common, CEO and Founder of Intelligent Demand, as he talks shop with other expert B2B growth practitioners, senior executives, thought leaders and authors. John and his guests dig far below surface jargon to explore complex realities that GTM executives face in their high stakes roles. Theory meets practice in these candid conversations about go-to-market strategy, integrated growth, connecting brand to demand to sales; how to unlock innovation ROI with technology and better practices; and how to lead effectively and stay sane through all of the complexity.
Each episode of Theory+Practice is an growth toolkit for B2B growth executives. You’ll be informed and inspired with peer stories, expert insights, and new ways to unlock growth performance. Find out if, how, and why you’re on the right track as a growth leader.
Each episode of Theory+Practice is an growth toolkit for B2B growth executives. You’ll be informed and inspired with peer stories, expert insights, and new ways to unlock growth performance. Find out if, how, and why you’re on the right track as a growth leader.
6
Jan. 19, 2024
B2B Growth: Old Playbook vs. New Playbook with Jon Miller
Everyone is talking about how the Old B2B Growth Playbook isn’t working any more and it’s time to learn a smarter, more efficient New B2B Growth Playbook. We see and feel it. We’re living it. But What are the real differences? And how do you make that shift? We’re going to bring some structure and rigor to this conversation and do a point-by-point analysis that compares and contrasts the old playbook and the new playbook. At each step, you’ll get insights and advice for how and where to focus...
Guest: Jon Miller
5
Dec. 19, 2023
The True Role of a CRO in Modern B2B with Lane Brannan
There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth. In this episode, host John Common takes a fresh, honest look at the role of a modern B2B CRO with one of the best in the business, Lane Brannan, Executive Vice President and General Manager (Americas) at Pax8, a cloud commerce marketplace. They discuss the role of the modern CRO and ho...
Guest: Lane Brannan
4
Dec. 19, 2023
5 Must-Know GTM Trends for Your 2024 Growth Plan with Craig Rosenberg
The GTM game is changing quickly, and if you’re focusing your efforts on outdated plays, you run the risk of being left behind. That’s why we’re talking through the most important trends in GTM as we head into 2024. It’s time to step back, review the GTM landscape, and make sure you’re not stepping over dollars to pick up nickels. In this episode we explore 5 strategically important trends with the perfect guest: Craig Rosenberg, a veteran of B2B sales, marketing, and technology and Chief Platf...
Guest: Craig Rosenberg